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Where Does Margin Disappear? Promotions Under the AI Lens
Promotions can generate up to 40% of revenue, but they also create uncertainty and excessive discounts. Today this cost can be measured and recovered with AI.
What we do?
We increase margin and sales, supporting the entire end-to-end promotional process.
Why is it worth it?
Technology
Industries
Clients
More than 30 projects in 19 countries in various industries. We are able to fully adapt to local / regional needs and the specificity of the business environment.
60+ people in the team
44 customer brands in the CEE region
Effects
Average results achieved through our implementations:
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increase in promotional margin
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increased value of sales in the optimized segment
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reduced time cost of automated processes
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shorter time-to-market in an automated process
Customer feedback
Effiana Technology
Business transformation is supported by proprietary software. We stand out thanks to flexibility and the possibility of full integration with the client's IT ecosystem, regardless of architecture complexity. Integration with, among others:
More information about our technology: effiana.com
Publications
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SAP Innovation Awards
In retail, innovation drives business, especially in the era of technological automation and changes. We are glad that our project for Żabka Polska has been appreciated by SAP.
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Better results based on data, let consulting and technology support your business
“Change” is a part of our life more than ever, also in the promotional process. The Omnibus Directive accelerated the automation of prices and promotions. Today, breaking through with communication is a challenge of our times.
Let's talk about margin growth in your company
tel.: +48 730 804 333
e-mail: biuro@brandoriented.pl
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Contact
Warsaw:
Okopowa 33/26, 01-059 Warsaw, Poland
