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The End of the Guessing Era
Retail is entering the era of precision: AI predicts the impact of promotional actions before they start, reduces ineffective decisions, and helps recover margin.
What we do?
We increase margin and sales, supporting the entire end-to-end promotional process.
Why is it worth it?
Technology
Industries
Clients
More than 30 projects in 19 countries in various industries. We are able to fully adapt to local / regional needs and the specificity of the business environment.
over 60 people in the team
44 customer brands in the CEE region
Effects
Average results achieved through our implementations:
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increase in promotional margin
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increased value of sales in the optimized segment
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reduced time cost of automated processes
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shorter time-to-market in an automated process
Customer feedback
Effiana Technology
Business transformation is supported by proprietary software. We stand out thanks to flexibility and the possibility of full integration with the client's IT ecosystem, regardless of architecture complexity. Integration with, among others:
More information about our technology: effiana.com
Publications
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Where Does Margin Disappear? Promotions Under the AI Lens
Promotions can generate up to 40% of revenue, but they also create uncertainty and excessive discounts. Today this cost can be measured and recovered with AI.
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SAP Innovation Awards
In retail, innovation drives business, especially in the era of technological automation and changes. We are glad that our project for Żabka Polska has been appreciated by SAP.
Let's talk about margin growth in your company
tel.: +48 730 804 333
e-mail: biuro@brandoriented.pl
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Contact
Warsaw:
Okopowa 33/26, 01-059 Warsaw, Poland
